The ongoing debate of which marketing method is most effective, email or direct mail, can be solved by listening to what consumers …
Continue Reading about Direct Mail vs Email in 2013 – What do Consumers Want?
Many Seasoned Marketing Professionals Still Don’t Understand the Power Behind Bargains
Coca-Cola invented couponing in 1894 and since then it has developed into a marketing tactic that accounts for billions in sales …
Direct Mail is Currently the Best Method to Acquire New Donors for Charitable Organizations
The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform …
Political Candidates in 2012 use Direct Mail with Mobile Marketing to Persuade Voters
The 2012 political campaigns are revving up and direct mail is still an indomitable portion of candidates marketing efforts. Mail …