It’s that time of year when non-profit organizations and charities start tugging at people’s heartstrings to donate money. These …
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Direct Mail vs Email in 2013 – What do Consumers Want?
The ongoing debate of which marketing method is most effective, email or direct mail, can be solved by listening to what consumers …
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Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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