Email marketing is no new fad. It’s tried, true, and has been around for...well, just about as long as email itself. It’s one of …
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Direct Mail vs Email in 2013 – What do Consumers Want?
The ongoing debate of which marketing method is most effective, email or direct mail, can be solved by listening to what consumers …
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Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Facebook Provides Traffic but Email Pushes Purchases
There is no argument as to whether or not social media generates awareness, but is it the best channel to provoke an action from …
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