When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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The Resurrection of Direct Mail in 2012
Direct mail took a downturn in 2009 but has been rising at an impressive rate ever since and is predicted to continue doing so. …
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Restaurants See High Response from Calculated E-mail Marketing
Over the years email has become a marketing channel which consumers view more as a nuisance than an opportunity. What some …
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