In today’s tight economy, companies struggle to compete. This often leads to desperate attempts to lower or match prices to win …
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Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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Telemarketing in 2011 – Cold Calling is Still Alive but Modern Lead Nurturing Practices Have Changed
Outbound calling is being replaced by digital marketing and social media in today’s business world but when done correctly the ROI …