It’s that time of year when non-profit organizations and charities start tugging at people’s heartstrings to donate money. These …
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Price Matching and Product Quality – Where is the Line?
In today’s tight economy, companies struggle to compete. This often leads to desperate attempts to lower or match prices to win …
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Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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