Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials …
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Direct Mail is Currently the Best Method to Acquire New Donors for Charitable Organizations
The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform …
Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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Facebook Provides Traffic but Email Pushes Purchases
There is no argument as to whether or not social media generates awareness, but is it the best channel to provoke an action from …
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