Advertising a product or service has become a challenge for many marketers. Getting the attention of prospects with so many …
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Optimizing a Direct Mail Letter in 2014
Direct mail marketing has made a comeback in recent years as more companies have become frustrated with the results their email …
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Email Overload Puts Direct Mail Back in the Driver’s Seat
It’s easy to get sucked into believing that direct mail is a dead form of communication. More and more, our society does …
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Keep Mailing Lists Clean to Combat Possible Postage Rate Increases
Stating that his agency was in “the midst of a financial disaster”, Postmaster General Patrick Donahue has publicly stated that …
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