Stating that his agency was in “the midst of a financial disaster”, Postmaster General Patrick Donahue has publicly stated that …
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Closing the Gap Between Direct Mail and Email
The challenges that marketers face today with which medium will give the best response can be overpowering. We recently compared …
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Dramatic Conversion Rate Increases from Personalized Direct Mail
Direct Marketers are invariably searching for the best medium to attract customers. This is coupled with tight marketing budgets. …
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Direct Mail vs Email in 2013 – What do Consumers Want?
The ongoing debate of which marketing method is most effective, email or direct mail, can be solved by listening to what consumers …
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