Advertising a product or service has become a challenge for many marketers. Getting the attention of prospects with so many …
Continue Reading about Wait a Minute Mr. Postman: The Resurgence of Direct Mail
Advertising a product or service has become a challenge for many marketers. Getting the attention of prospects with so many …
Continue Reading about Wait a Minute Mr. Postman: The Resurgence of Direct Mail
Direct mail marketing has made a comeback in recent years as more companies have become frustrated with the results their email …
Continue Reading about Optimizing a Direct Mail Letter in 2014
Whether we’re talking about lifelong gym rats or those who are in the early stages of their New Year’s resolutions, people looking …
Continue Reading about Marketing to the Health and Fitness Crowd
It’s easy to get sucked into believing that direct mail is a dead form of communication. More and more, our society does …
Continue Reading about Email Overload Puts Direct Mail Back in the Driver’s Seat