The 2012 political campaigns are revving up and direct mail is still an indomitable portion of candidates marketing efforts. Mail …
The Staying Power of Direct Mail in 2012
As Google’s algorithms become more sophisticated and other digital marketing mediums are flooded with ads direct mail proves to be …
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Sensory Mail Stimulates a Response
Direct mail has always been able to offer an emotional and personal element to marketing that digital avenues could not …
In a Period of Weak Recovery Nonprofits use Direct Mail
Fundraisers, charities, and nonprofits are affected by the economy just like any other organization, and as a result of donation …
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