Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials …
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Direct Mail is Currently the Best Method to Acquire New Donors for Charitable Organizations
The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform …
Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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