When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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What Business Owners Must Know About Marketing In Today’s Recession
Marketing decisions are tough in a slow economy. As with every business sector right now, cuts are a constant threat and …
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Marketing Success Determined by First Impressions and Specialization
A recent international study reveals two key elements in reaching new clients are understanding the potential customer and making …
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