A recent study showed that although they are a goldmine for revenue, most businesses don’t target people who recently moved to …
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Email Overload Puts Direct Mail Back in the Driver’s Seat
It’s easy to get sucked into believing that direct mail is a dead form of communication. More and more, our society does …
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Keep Mailing Lists Clean to Combat Possible Postage Rate Increases
Stating that his agency was in “the midst of a financial disaster”, Postmaster General Patrick Donahue has publicly stated that …
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Closing the Gap Between Direct Mail and Email
The challenges that marketers face today with which medium will give the best response can be overpowering. We recently compared …
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