All Mailing Lists >>Families with Children>>Middle School Students
Middle School Students Mailing List
Middle school age parents spend between $11,300-$15,760 on their child annually.
| Universe | 11,466,608 |
| Volume Pricing | Available |
| Broker Pricing | Available |
| Channels | Mailing list, Phone, Email |
Description
Middle childhood years between 12 and 14 can be an emotional time in life. Many changes are taking place as this group enters middle school. Peer pressure, puberty, and more academic challenges have to be faced. Parents of middle school age kids also face challenges as their child becomes more independent and have less adult supervision. Middle school kids are concerned with their appearance. This age group wants to fit in and parents are inclined to help their child blossom. Parents will dish out the money to keep their tween happy.
| Middle School List Segments | Universe |
|---|---|
| Middle School age | 11,466,608 |
Popular Usage
Health and fitness products, beauty products, computer games, books, magazine subscriptions, educational products and services, photography, music, sports programs, amusement parks, clothing, tutors, travels and much more.
Selects
Child’s age, gender of child, parents age, household income, propensity to buy specific products and services, net worth, lifestyle factors, own vs. rents, length of residence, marital status, ethnic, parents education level and much more.
Middle School Students Mailing Lists
Middle school kids go through many changes during these years. They face peer pressure and want to be popular with their friends. Parents feel pressured to “keep up with the Joneses” so their child will fit in. Trends come and go with middle school children. Marketers can take the opportunity to advertise to this group of kids that will not only spend their own money, but their parent’s money too.
- Middle school students are obsessed with their looks. When it comes to their children, there is nothing more important to a parent than making sure their children have everything they need. T-shirts, hoodies, backpacks, shoes, to name a few is a walking ad for a company. These kids will establish brand loyalty early on.
- Beauty Salons can give the style that is in for tweens. Beauty products and accessories to keep teenagers trendy can become best sellers with girls. Young girls will begin experimenting with cosmetics. A free sample allows them to try new products.
- This age group of kids wants to be cool and playing sports is one way to get popular. Sports equipment and gear is needed. Of course photographs to send to family and place on the wall showing off the athlete in the family.
- Middle schoolers like to create their own style. They want to design/decorate their room the way to show their individual expressions.
- Orthodontist & Dermatologist can come in and turn teeth and skin from unattractive to attractive.
- Music is huge with middle school kids. One of the best ways to market to teens is through entertainment. Any accessories for storing, protecting or transporting their music. Any cool looking product will do.
- Middle school kids like to hang out with their friends. Any place to gather such as an amusement park, bowling, restaurant, etc. Any teen friendly environment to hangout will do.
- Teens are comfortable with technology and social networking programs. Instant communication is part of their lifestyle. Video and games are big with middle school kids. Any advertising campaign for teenagers should incorporate these types of media.
Preteens are heavily influenced and big spenders. They have a large potential to become lifelong customers.