Today’s direct marketers are constantly looking for new methods to get more of their direct mail pieces opened and subsequently …
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Creating Brand Loyalty by Catching New Movers Early
Even when the economy was at its worst, new movers were still spending. According to the U.S. Census Bureau, over 40 million …
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Traditional Marketing Outshines Conformity
Finding the best way to advertise to consumers is not a simple task. While there are several techniques for attracting consumers, …
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Direct Mail is Currently the Best Method to Acquire New Donors for Charitable Organizations
The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform …