Advertising a product or service has become a challenge for many marketers. Getting the attention of prospects with so many …
Continue Reading about Wait a Minute Mr. Postman: The Resurgence of Direct Mail
Advertising a product or service has become a challenge for many marketers. Getting the attention of prospects with so many …
Continue Reading about Wait a Minute Mr. Postman: The Resurgence of Direct Mail
Direct mail marketing has made a comeback in recent years as more companies have become frustrated with the results their email …
Continue Reading about Optimizing a Direct Mail Letter in 2014
Business has changed a lot in the last couple of decades. Long gone for the most part are the days where an owner simply opened up …
Continue Reading about The Changing Face of Customer Service in 2014
Stating that his agency was in “the midst of a financial disaster”, Postmaster General Patrick Donahue has publicly stated that …
Continue Reading about Keep Mailing Lists Clean to Combat Possible Postage Rate Increases