Coca-Cola invented couponing in 1894 and since then it has developed into a marketing tactic that accounts for billions in sales …
Creating Brand Loyalty by Catching New Movers Early
Even when the economy was at its worst, new movers were still spending. According to the U.S. Census Bureau, over 40 million …
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Traditional Marketing Outshines Conformity
Finding the best way to advertise to consumers is not a simple task. While there are several techniques for attracting consumers, …
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Is Direct Mail a Green Marketing Medium After All?
Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials …
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