Direct Marketers are invariably searching for the best medium to attract customers. This is coupled with tight marketing budgets. …
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Price Matching and Product Quality – Where is the Line?
In today’s tight economy, companies struggle to compete. This often leads to desperate attempts to lower or match prices to win …
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Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Multicultural Marketing in 2012 – Reach a Trillion Dollar Market
United States Companies are Leaving an Estimated $3 Trillion on the Table. Marketing specialists wonder if your company is one of …
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