Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials …
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Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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Multicultural Marketing in 2012 – Reach a Trillion Dollar Market
United States Companies are Leaving an Estimated $3 Trillion on the Table. Marketing specialists wonder if your company is one of …
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