The importance of marketing to new members of your community cannot be overstated. New movers represent new opportunities other …
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Closing the Gap Between Direct Mail and Email
The challenges that marketers face today with which medium will give the best response can be overpowering. We recently compared …
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Dramatic Conversion Rate Increases from Personalized Direct Mail
Direct Marketers are invariably searching for the best medium to attract customers. This is coupled with tight marketing budgets. …
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Price Matching and Product Quality – Where is the Line?
In today’s tight economy, companies struggle to compete. This often leads to desperate attempts to lower or match prices to win …
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