Advertising for the holiday season is vital. Marketers are well aware of the profits that can be made during this time of year …
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Many Seasoned Marketing Professionals Still Don’t Understand the Power Behind Bargains
Coca-Cola invented couponing in 1894 and since then it has developed into a marketing tactic that accounts for billions in sales …
Is Direct Mail a Green Marketing Medium After All?
Many business owners who have made initiatives to go green over the years have frowned upon direct mail because of the materials …
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Direct Mail is Currently the Best Method to Acquire New Donors for Charitable Organizations
The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform …