Stating that his agency was in “the midst of a financial disaster”, Postmaster General Patrick Donahue has publicly stated that …
Continue Reading about Keep Mailing Lists Clean to Combat Possible Postage Rate Increases
Dramatic Conversion Rate Increases from Personalized Direct Mail
Direct Marketers are invariably searching for the best medium to attract customers. This is coupled with tight marketing budgets. …
Continue Reading about Dramatic Conversion Rate Increases from Personalized Direct Mail
Price Matching and Product Quality – Where is the Line?
In today’s tight economy, companies struggle to compete. This often leads to desperate attempts to lower or match prices to win …
Continue Reading about Price Matching and Product Quality – Where is the Line?
Direct Mail vs Email in 2013 – What do Consumers Want?
The ongoing debate of which marketing method is most effective, email or direct mail, can be solved by listening to what consumers …
Continue Reading about Direct Mail vs Email in 2013 – What do Consumers Want?