The digital world is becoming an ever greater presence in our lives, but recent research shows direct mail continues to outperform …
Recent Research Shows Direct Mail Outperforms Email
When advertising to a new audience it has become progressively more apparent to direct marketers that email is less responsive …
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Personalized Direct Mail Sees High Responses in a Recovering Economy
The United States Postal Service (USPS) touts mail as the great communicator. It doesn’t require monthly plans or lose its signal, …
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What Business Owners Must Know About Marketing In Today’s Recession
Marketing decisions are tough in a slow economy. As with every business sector right now, cuts are a constant threat and …
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